Media Effects on Voters: A Panel Study of the 1992 Presidential Election
University Press of America
Place of Publication
Mass media, United States presidents, 1992 election
Presidents -- United States -- Election -- 1992, Mass media -- political aspects -- United States, Communication in politics -- United States, Political advertising -- United States
How do today's voters react to the phenomenon of 'attack journalism' in this age of televised presidential campaigns? This book presents an intensive analysis of mass media effects on a panel of eighteen voters from Columbia, South Carolina during the 1992 presidential elections. Beginning with individual interviews in July of 1992 and continuing through November, Cavanaugh's study provides a long-term look at voters in the decision-making process as well as insight into how various news items affect their voting choices.
Cavanaugh, John William, "Media Effects on Voters: A Panel Study of the 1992 Presidential Election" (1995). FSU Bookshelf. 194.