FSU Bookshelf

Research Methods for the Fashion Industry

Book Title

Research Methods for the Fashion Industry

Files

Publication Date

2-2-2009

Edition

1

Publisher

Fairchild Books

Place of Publication

New York, NY

Keywords

Fashion design

Subject

Fashion -- Research -- Handbooks, manuals, etc., Clothing trade -- Research -- Handbooks, manuals, etc., Fashion design -- Research -- Methodology -- Handbooks, manuals, etc.

Department

Fashion Design and Retailing

Disciplines

Fashion Design

Description

Research is the foundation for understanding consumers and making informed decisions. This title offers tools for students and professionals to analyze and develop critical thinking skills and sift through what is read and seen to understand the target market for which they design, buy, market, or manage in the fashion industry.

Comments

Judy Zaccagnini Flynn is a Professor Emeritus.

ISBN

http://www.amazon.com/Research-Methods-Fashion-Industry-Flynn/dp/1563676338/

Document Type

Book

Research Methods for the Fashion Industry

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