Research Methods for the Fashion Industry
Place of Publication
New York, NY
Fashion -- Research -- Handbooks, manuals, etc., Clothing trade -- Research -- Handbooks, manuals, etc., Fashion design -- Research -- Methodology -- Handbooks, manuals, etc.
Fashion Design and Retailing
Research is the foundation for understanding consumers and making informed decisions. This title offers tools for students and professionals to analyze and develop critical thinking skills and sift through what is read and seen to understand the target market for which they design, buy, market, or manage in the fashion industry.
Flynn, Judy Zaccagnini and Foster, Irene, "Research Methods for the Fashion Industry" (2009). FSU Bookshelf. 236.